A flaw caught in design costs a fraction of the same flaw in production.
If your engineers or users have ever said “that’s not how it works,” you know the cost.
Technically correct interfaces real users can’t navigate.
Visual inconsistencies, one screen at a time.
Designs users love that miss the business goal.
Rebuilt, because no one held the whole picture.
owner of the outcome
Not just hands
Focus
A few teams at a time, on purpose.
Time
No re-hiring a designer every few months.
Depth
I own the result & bring in the right people when needed.
My approach, in practice.
Calmerry
Decisions grounded in real user interviews.
- Mental-health platform
- User Research
- Interviews → Prototype
FoodLocals
Product decisions driven by metrics, not opinions.
- Product Design
- Metrics-driven
- Under NDA
Prohiring
Research that de-risks — mentoring that scales the team.
- HR-Tech
- User Research
- Design Mentoring
Taikun
Kubernetes UX without the complexity tax.
- Enterprise SaaS
- SSO · RBAC
- Design System at scale
Rewire
A healthcare go-to-market system, built from zero.
- Healthcare
- 0 → 1 Product
- Go-to-Market System
Hi, I’m Anastasiia. I’m a designer with a technical education — a 93/100 graduate of Kyiv Polytechnic Institute, one of Ukraine’s top-3 universities, so you get rigor, not just good taste.
I learn your domain before I design in it, down to how your users & team talk. So I understand how your product really works, my decisions hold up technically & move the metrics that matter.
I don’t start with screens. I start with where your business needs to go.
A short call to see if it’s a match — for both of us. You leave knowing, either way.
I immerse in your product, domain, users, goals — then map where value & friction live.
Solutions with engineering reality built in, validated as we go. No big-reveal surprises.
Developer-ready handoff, and an ongoing partnership as you grow.
What you’re probably wondering.
Tell me about
your project.
I read every message myself — no bots, no spam, so replies take a little time. If it ever feels like something slipped through, my contacts are in the footer below — just reach out.